Jessica Simpson Says Food Cravings are Her Enemy

Fashion mogul Jessica Simpson officially unveiled her slimmer self after giving birth to daughter Maxwell last April.

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Making an appearance on Katie Courics new talk show Katie on Monday, Simpson said that losing her pregnancy weight, which she thought would disappear once her water broke, has been a lot of pressure and a challenge, especially when it comes to food cravings.

I feel like what made me eat more is my hormones and breastfeeding. Ive never wanted chocolate more in my life, she said. Ive had to really stay focused and focus on my diet and concentrate on what Im putting in my body.Simpson said shes lost 40 pounds since the birth and has 10 more pounds to go to reach her Weight Watchers goal and become their $3 million spokesperson. I feel beautiful today, she beamed.Watch Jessicas Weight Watchers commercial!