Pregnant or Not Weight Watchers Still Loves Jessica Simpson

On Christmas Day, Weight Watchers (WTW) will debut its latest celebrity ad campaign "Expect Amazing" which features Weight Watchers spokersperson Jessica Simpson. The pop singer and designer lost more than 50 pounds on the weight loss program since having daughter Maxwell more than 7 months ago.

"We been working with Jessica since the birth of her first child," says David Kirchhoff, CEO of Weight Watchers, in the accompanying interview. "She's having terrific success as a Weight Watchers member."

The weight management company reportedly signed a $4 million contract with the fashion icon earlier this year. Simpson now holds a Weight Watchers meeting at her house each week.

Recent rumors of another Simpson pregnancy have many wondering about the future of that multimillion dollar deal.

A source close to Simpson told Yahoo!'s omg that "[Jessica] definitely is pregnant again and it was completely unplanned. She and Eric were surprised, but are really happy."

Kirchhoff told The Daily Ticker that Simpson's rumored pregnancy won't impact their business arrangement.

"Jessica is appearing in our TV spots come this January," he says. "We are thrilled with our partnership with her. She is fantastic. She has done great on the program. It has had a huge impact on her relationship with food, i! n a positive way. This is about real life. It is about changing your life in a healthy way. That is what we are all about and we could not feel better about her in that capacity."

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