Jessica Simpson Bans Fast Food In A Bid To Lose Weight

Jessica Simpson has put a ban on all fast food in an effort to lose her baby weight.

The Fashion Star judge has signed a deal to become the face of Weight Watchers, but that's not the only reason that Jess has put a stop to convenience food, as she only wants the best nutrients for her daughter.

According to a source, Jess is keen to stay super-healthy while she's still breast-feeding Maxwell, who was born last month.

"She's breast-feeding Max and wants her to get the best nutrition," a source told Us Weekly. Whereas there was a time during her pregnancy when Jess would gorge on buttered Pop Tarts and Macoroni and cheese, no more, says the insider: "She has to cut down on fast food. Besides, it's a great way to jump-start the massive diet ahead."

But Jessica won't be alone on the WW plan as she's managed to rope a few of her pals in, she revealed on Facebook: "The cool thing about [Weight Watchers] is that it focuses on healthy habits for the long-term (and I can still indulge in my guilty pleasures every now and then, too)."

"I have actually gotten a group of friends together who are going to be doing it with me."

Jessica Simpson with her baby bump...

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