Jessica Simpson Introduces Signature Studs
Jessica Simpson Fine Jewelry by Zales; inset:Lionel Hahn/Abaca
When Jessica Simpson slaps her name on something, that something usually sells.Its no coincidence then, that the shrewd businesswoman, whosefortune is estimated at nearly $1 billion,knew exactly how to infuse a fine jewelry line for Zales with a little bit of Jessica.
The Jessica Simpson Fine Jewelry collectionfeaturing earrings, rings, bracelets and moreincludes a variety of butterfly-shaped designs based on the stars handwriting.(The lines signature butterfly: a mirror image of the J in Jessicas signature, as visible in the butterfly stud earrings, left.)
This collection has allowed me to create pieces that truly reflect who I am, Simpson says in a release. The pieces can become a keepsake for life.Ranging in price from $79-$799, the line is available exclusively at Zales stores nationwide and Zales.com. We think everything she touches turns to gold (or silver!), but want to hear from you. Tell us: Will you be buying Jessicas signature studs?
Justine Harman
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