LOS ANGELES Hollywood stars from Mariah Carey to Jessica Simpson have scored multi-million dollar deals to promote Weight Watchers, Jenny Craig and other weight loss products as the best way to shed pregnancy pounds immediately after giving birth. So what kind of message does this send to new moms torn between focusing on caring for their newborns and squeezing back into their skinny jeans? Nutritionist and founder of LiveNaturalLiveWell.comHeather Lounsbury says Hollywood-endorsed post-pregnancy weight loss regimes can be detrimental to both new moms and their newborn babies, because they add unnecessary stress at an already stressful time. Having a baby is overwhelming, exhilarating and exhausting. Stress from fatigue or worrying too much about weight loss releases stress hormones, which also go into the breast milk, she said. This will affect your babys emotional and physical health and can even cause you to gain weight. [These celebrities] take the focus off healthy living, which ...

Jessica Simpson on January 6, 2012 in Pasadena, California. Credit: Gregg DeGuire/FilmMagic Jessica Simpson won't be fighting her weight war alone. The new mom, 32, is hoping to inspire her pals to slim down with her -- though it's safe to assume they don't have a $4 million Weight Watchers contract as an added incentive. "Just bought all the girls in my Weight Watchers group pedometers to track their steps," Simpson tweeted July 19. "10,000 steps a day = 5 miles! Let's step it up!" PHOTOS: Jessica Simpson's curve-hugging looks Simpson's contract requires a 20- to 30-pound loss by the end of August or no payday, a source recently told Us Weekly . The Fashion Star mentor -- who welcomed daughter Maxwell Drew with her fiance, Eric Johnson , 32, May 1 -- is also breast-feeding and training with pro Harley Pasternak . PHOTOS: Jessica Simpson's body evolution The 5-foot-3 Texas native decided to team up with Weight Watchers because ...

Jessica Simpson will turn philanthropic in a couple months with her Weight Watchers spokesperson deal. After becoming a mother just a few months ago, Simpson has been working to bring her weight back to a happy place, safely and slowly. Accepting a deal from Weight Watchers, shes been working with a group, dieting, and exercising. On Thursday, Simpson tweeted to her followers, Just bought all the girls in my @Weightwatchers group pedometers to track their steps and 10,000 steps a day = 5 miles! Lets step it up! So Jessica Simpson is literally taking all the steps to her goal. Simpson tells People Magazine , Theres not a goal weight I just want to feel normal and fixate on inches. I really want to set small goals so Im constantly reaching goals and not looking at something so far ahead. While Simpson is busy with her exercise and getting back to feeling comfortable in her own body, she continues to tweet about her little family and how happy she is.

Jessica Simpson on January 6, 2012 in Pasadena, California. Credit: Gregg DeGuire/FilmMagic Jessica Simpson won't be fighting her weight war alone. The new mom, 32, is hoping to inspire her pals to slim down with her -- though it's safe to assume they don't have a $4 million Weight Watchers contract as an added incentive. "Just bought all the girls in my Weight Watchers group pedometers to track their steps," Simpson tweeted July 19. "10,000 steps a day = 5 miles! Let's step it up!" PHOTOS: Jessica Simpson's curve-hugging looks Simpson's contract requires a 20- to 30-pound loss by the end of August or no payday, a source recently told Us Weekly . The Fashion Star mentor -- who welcomed daughter Maxwell Drew with her fiance, Eric Johnson , 32, May 1 -- is also breast-feeding and training with pro Harley Pasternak . PHOTOS: Jessica Simpson's body evolution The 5-foot-3 Texas native decided to team up with Weight Watchers because ...

Jessica Simpson will turn philanthropic in a couple months with her Weight Watchers spokesperson deal. After becoming a mother just a few months ago, Simpson has been working to bring her weight back to a happy place, safely and slowly. Accepting a deal from Weight Watchers, shes been working with a group, dieting, and exercising. On Thursday, Simpson tweeted to her followers, Just bought all the girls in my @Weightwatchers group pedometers to track their steps and 10,000 steps a day = 5 miles! Lets step it up! So Jessica Simpson is literally taking all the steps to her goal. Simpson tells People Magazine , Theres not a goal weight I just want to feel normal and fixate on inches. I really want to set small goals so Im constantly reaching goals and not looking at something so far ahead. While Simpson is busy with her exercise and getting back to feeling comfortable in her own body, she continues to tweet about her little family and how happy she is.

Jessica Simpson on January 6, 2012 in Pasadena, California. Credit: Gregg DeGuire/FilmMagic Jessica Simpson won't be fighting her weight war alone. The new mom, 32, is hoping to inspire her pals to slim down with her -- though it's safe to assume they don't have a $4 million Weight Watchers contract as an added incentive. "Just bought all the girls in my Weight Watchers group pedometers to track their steps," Simpson tweeted July 19. "10,000 steps a day = 5 miles! Let's step it up!" PHOTOS: Jessica Simpson's curve-hugging looks Simpson's contract requires a 20- to 30-pound loss by the end of August or no payday, a source recently told Us Weekly . The Fashion Star mentor -- who welcomed daughter Maxwell Drew with her fiance, Eric Johnson , 32, May 1 -- is also breast-feeding and training with pro Harley Pasternak . PHOTOS: Jessica Simpson's body evolution The 5-foot-3 Texas native decided to team up with Weight Watchers because ...

The generous star announced on her twitter page: "Just bought all the girls in my @weightwatchers group pedometers to track their steps. 10,000 steps a day = 5 miles! Let's step it up!" Jessica gave birth to her first daughter with fianc Eric Johnson, Maxwell Drew, on May 1. The 32-year-old designer recently revealed that she doesn't have a specific weight that she needs to reach in order to stay in line with her agreement. She said: "There's not a goal weight - I just want to feel normal and fixate on inches. "I really want to set small goals, so I'm constantly reaching goals and not looking at something so far ahead." Meanwhile, a friend revealed that Jessica is committed to her exercise routine. The divulged: "She understands it's a process. [She is] working very hard and she's excited."

Jessica Simpson will turn philanthropic in a couple months with her Weight Watchers spokesperson deal. After becoming a mother just a few months ago, Simpson has been working to bring her weight back to a happy place, safely and slowly. Accepting a deal from Weight Watchers, shes been working with a group, dieting, and exercising. On Thursday, Simpson tweeted to her followers, Just bought all the girls in my @Weightwatchers group pedometers to track their steps and 10,000 steps a day = 5 miles! Lets step it up! So Jessica Simpson is literally taking all the steps to her goal. Simpson tells People Magazine , Theres not a goal weight I just want to feel normal and fixate on inches. I really want to set small goals so Im constantly reaching goals and not looking at something so far ahead. While Simpson is busy with her exercise and getting back to feeling comfortable in her own body, she continues to tweet about her little family and how happy she is.

Jamie McCarthy/Getty Images Losing weight isn't easy, but Jessica Simpson 's not going at it alone. In addition to working with Weight Watchers to shed those pregnancy pounds, the 32-year-old entrepreneur has enlisted the help of her friends. "Just bought all the girls in my @weightwatchers group pedometers to track their steps. 10,000 steps a day = 5 miles! Let's step it up!," she tweeted Thursday. MORE: Aw! Baby Maxwell Is Living the Good Life And contrary to previous reports, the Fashion Star mentor wants to make it clear the only one pressuring her to slim down is herself. PHOTOS: Hot Mamas and Their Cute Chicks

Jessica Simpson has been tackling her weight loss step by step literally. "Just bought all the girls in my @weightwatchers group pedometers to track their steps," Simpson Tweeted Thursday . "10,000 steps a day = 5 miles! Let's step it up!" Simpson's philanthropic turn comes almost two months after joining Weight Watchers in late May. "There's not a goal weight I just want to feel normal and fixate on inches," she told PEOPLE at the time. "I really want to set small goals, so I'm constantly reaching goals and not looking at something so far ahead." Meanwhile, a friend says the starlet is committed to her exercise routine. "She understands it's a process," a Simpson friend told PEOPLE, adding that the star is "working very hard and she's excited." Seems like Simpson's new purchase is another step in the right direction! For more on Jessica Simpson's post-baby slim down, pick up the new issue ...

Jessica Simpson Jessica Simpson bought every member of her Weight Watchers group a pedometer. The 'Fashion Star' host - who signed a $4 million deal to become an ambassador for the weight loss brand earlier this year - treated participants to the devices which help track the wearer's steps. The generous star announced on her twitter page: "Just bought all the girls in my @weightwatchers group pedometers to track their steps. 10,000 steps a day = 5 miles! Let's step it up!" Jessica gave birth to her first daughter with fianc Eric Johnson, Maxwell Drew, on May 1. The 32-year-old designer recently revealed that she doesn't have a specific weight that she needs to reach in order to stay in line with her agreement. She said: "There's not a goal weight - I just want to feel normal and fixate on inches. "I really want to set small goals, so I'm constantly reaching goals and not looking at something so far ahead." Meanwhile, a friend reveale...

Jessica Simpson takes weight loss after baby one step at a time It is no secret that Jessica Simpson has joined Weight Watchers to try and lose weight after having her baby girl Maxwell in May. Unlike some celebrities who seem to be in a rush to lose the baby weight after giving birth, Simpson does not seem to be in a hurry, but wants to do things at her own pace. She has recently tweeted about walking as being one of her exercise regiments stating, Just bought all the girls in my @weightwatchers group pedometers to track their steps. 10,000 steps a day = 5 miles! Lets step it up! Simpson opened up to People telling them that she does not have a goal weight and has not set huge goals for herself. Instead she stated, I really want to set small goals, so Im constantly reaching goals and not looking at something so far ahead. Luckily, Simpson has the support of Weight Watchers, as they have denied that Simpson was given a deadline to lose the weight. It was rumored that Simpson had to l...

People News Jul 20, 2012, 1:01 GMT Jessica Simpson bought group pedometer Jessica Simpson bought every member of her Weight Watchers group a pedometer. The 'Fashion Star' host - who signed a $4 million deal to become an ambassador for the weight loss brand earlier this year - treated participants to the devices which help track the wearer's steps. The generous star announced on her twitter page: 'Just bought all the girls in my @weightwatchers group pedometers to track their steps. 10,000 steps a day = 5 miles! Let's step it up!' Jessica gave birth to her first daughter with fianc Eric Johnson, Maxwell Drew, on May 1. The 32-year-old designer recently revealed that she doesn't have a specific weight that she needs to reach in order to stay in line with her agreement. She said: 'There's not a goal weight - I just want to feel normal and fixate on inches. 'I really want to set small goals, so I'm constantly reaching goals and not looking at som...

Jessica Simpson on January 6, 2012 in Pasadena, California. Credit: Gregg DeGuire/FilmMagic Jessica Simpson won't be fighting her weight war alone. The new mom, 32, is hoping to inspire her pals to slim down with her -- though it's safe to assume they don't have a $4 million Weight Watchers contract as an added incentive. "Just bought all the girls in my Weight Watchers group pedometers to track their steps," Simpson tweeted July 19. "10,000 steps a day = 5 miles! Let's step it up!" PHOTOS: Jessica Simpson's curve-hugging looks Simpson's contract requires a 20- to 30-pound loss by the end of August or no payday, a source recently told Us Weekly . The Fashion Star mentor -- who welcomed daughter Maxwell Drew with her fiance, Eric Johnson , 32, May 1 -- is also breast-feeding and training with pro Harley Pasternak . PHOTOS: Jessica Simpson's body evolution The 5-foot-3 Texas native decided to team up with Weight Watchers because ...

Washington, July 19 ( ANI ): New mother Jessica Simpson is putting in her best efforts to get her pre-baby body back, and is excited about the expected transformation. In late May, the 31-year-old designer started Weight Watchers - for which she's a spokesperson - and has been focused on losing weight gradually. "She understands it's a process," People magazine quoted a friend of Simpson as saying. The source added that the star is "working very hard and she's excited." A representative for the weight-loss company vehemently denied rumours that there's a deadline for her to lose her post-baby bulge. "Weight Watchers is in it for the long haul," a spokesperson said. "We're with her 100 percent as she develops a whole new relationship with food and activity," the spokesperson added. (ANI)

Jessica Simpson is 'working very hard' to lose weight. The 'Fashion Star' mentor gave birth to her first daughter named Maxwell Drew on May 1 and signed a $4 million contract with weight-loss brand Weight Watchers to become a representative for them. Now, even though she knows her image change will not be drastic, Jessica is excited about the expected transformation. A friend told People.com about the star: 'She understands it's a process. working very hard and she's excited.' After welcoming her child with Eric Johnson to the world, she said; 'For me, I really want to do something that is a lifestyle. In the past I've been known to yo-yo diet.' The 31-year-old actress has instead been focused on losing weight gradually. She has denied that there is a deadline for her to lose her post-baby weight and a representative for the company backed up her claim recently. A spokesperson previously said: 'Weight Watchers is in it for the long haul. ...

Splash News By Alexis Tereszcuk - Radar Entertainment Editor New mom Jessica Simpson is signed on to get rid of her pregnancy pounds as a Weight Watchers spokesperson and RadarOnline.com has exclusively learned that she isnt planning to kill herself with drastic measures and is taking a healthy approach to slimming down. Jessica is losing weight slowly, a friend close to Maxwell Drew Johnson s mom told RadarOnline.com . PHOTOS: Jessica Simpson Shows Off Her Post-Preggers Curves In Spandex Shes not trying to drop 10 pounds a week or anything crazy like that. She wants to do it at her own pace and make sure shes healthy. Jessica hits the gym frequently with celebrity trainer Harley Paternak , and shes a dedicated student, according to the source. PHOTOS: Jessica Simpson Goes Shopping In Orange Maxi-Dress Her goal right now is to lose one pound a week and Harleys training program is keeping her on that schedule, the friend said. Jessica is trying to work out as much as she can, bu...

Jul 18, 2012 6:01am Email Smaller Font Text Larger Text | Print Credit: Twitter/@jessicasimpson. Maxwell Drew Johnson has got it made . Late last week, Jessica Simpson tweeted a photo of her 2-month-old bundle of joy propped up on a daybed, surrounded by pillows worthy of a harem and flowers that could be wedding centerpieces. Along with the photo, Simpson offered a caption: Life. And what a life it is. So far, Maxwells got: A wardrobe of designer clothes. I mean, my baby has garment bags of designer clothes, Simpson said on Jimmy Kimmel Live! in March. Its pretty amazing. A reputation to live up to. I swear, I will croak if she asks me for a pair of Nikes instead of Christian Louboutins, Simpson told Elle in March. Eric [Johnson, her fianc and Maxwell's father] is so athletic. Were going to have this athletic girl and I wont even be able to take her shopping. A mom with a multi-million dollar contract. Simpson is getting paid a reported $3 million to be Weight Watche...

Jessica Simpson just tweeted Tuesday a new picture of her first and only daughter, 2-month-old Maxwell Drew Johnson. Every time a new picture of baby Maxwell surfaces on the Internet, Simpson's fans go into a frenzy. Simpson put up the newest picture of her daughter on July 13 with the caption "Life." Baby Maxwell is lounging on an outdoor couch in a lush garden. She is looking fashionable as ever in a striped onesie , looking truly serene. "From how I sleep to what I think about," Simpson told People after her daughter's birth. "Maxwell has definitely taken over everything!" "We stare at her all the time. We can't get enough," she said, referring to herself and fiance Eric Johnson. It's not the first time Simpson has posted a picture of her baby girl. She shared a family picture on Twitter for the Fourth of July and she also posted the first Twitter picture of Maxwell, where she sported pouted lip and another striped onsie on...

lockerz.com Quite a big couch for such a little girl! Jessica Simpson tweeted a photo of her adorable daughter, Maxwell Drew , lounging outside under a patio umbrella amid oversize pillows, apparently enjoying the plush surroundings and garden view. Showing how much she values every moment with her newborn, the first-time mom wrote the caption "life" to accompany the twitpic. The Fashion Star judge can be counted on to make sure her daughter is always looking stylish, dressing her in a blue-and-white-striped onesie for the snapshot. Maxwell looks like life is suiting her just fine! PHOTOS: Fashion Spotlight: Jessica Simpson

Jessica Simpson has treated her Twitter followers to an adorable snap of her baby daughter, Maxwell. The 32-year-old singer, who welcomed her first child into the world on May 1, tweeted a cute picture of her little bundle of joy looking content with life as she sat surrounded by pillows on an outdoor sofa. Alongside the photograph of Maxwell dressed in a blue and white striped romper proud new mum Jessica Simpson wrote simply: Life . JESSICA SIMPSON CELEBRATES HER FIRST MOTHER'S DAY Since Jessica and her fianc, former NFL player Eric Johnson, became parents to Maxwell two months ago, the star has kept her five million Twitter followers up to date on her precious daughters progress with some super-cute pics and details of their daily life. JESSICA SIMPSON GOES MAKE UP FREE ON MAGAZINE SHOOT On Independence Day (4 July), the new mum posted a snap of her family standing in front of a colourful fireworks display, posting: Hope everyone had a great 4th. Although the singer is now s...

Splash News/Twitter By Radar Staff Jessica Simpson 's little bundle of joy is clearly ready for a life in the limelight! The new mom Tweeted a photo of her adorable daughter, Maxwell Drew Johnson , nestled against some pillows on a couch in a lush garden on Friday and RadarOnline.com has the super cute image. PHOTOS: Jessica Simpson Leaves Her Personal Trainers House The two-month old, whose father is Simpson's fiance Eric Johnson , was dressed in a blue and white striped onesie, and Jess captioned the pic, 'Life.' Maxwell is becoming quite a regular on Twitter Jess last posted a pic of her on July 4 as proud mom and dad stood holding the little mite posing for a patriotic Independence Day photo with fireworks exploding behind them. PHOTOS: Jessica Simpson Shows Off Her Post-Preggers Curves In Spandex Meanwhile, while Maxwell leads a life of leisure, lounging in the garden, her 32-year-old mom has been hitting the gym hard, working to regain her pre-baby body. As ...

Jessica Simpson gained over 31 kilos during her pregnancy. Bang Showbiz JESSICA Simpson gained 70 pounds (over 31 kilos) during her pregnancy. The singer, actress and fashion designer piled on the weight while she was carrying her daughter with fianc Eric Johnson, Maxwell. >> More entertainment news Apparently Jessica - who has become a spokesperson for the Weight Watchers brand - had her first weigh in a few weeks after giving birth on May 1. The 32-year-old star signed a deal for $4 million to shed the excess weight as face of the company. Her contract requires a 20 to 30 pound loss (about 9 to 13 kilo loss) by the end of August or she will reportedly not receive the agreed amount. A friend of the ambassador told website UsMagazine.com : ''Jessica has always had issues with junk food.'' The 5-foot-3 'Fashion Star' mentor is rumoured to have enlisted her mother, Tina, and a few friends to do the program ''to help keep herself in check,'' a...

Jessica Simpson Jessica Simpson gained 70 pounds during her pregnancy. The singer, actress and fashion designer piled on the weight while she was carrying her daughter with fianc Eric Johnson, Maxwell. Apparently Jessica - who has become a spokesperson for the Weight Watchers brand - had her first weigh in a few weeks after giving birth on May 1. The 32-year-old star signed a deal for $4 million to shed the excess weight as face of the company. Her contract requires a 20 to 30 pound loss by the end of August or she will reportedly not receive the agreed amount. A friend of the ambassador told website UsMagazine.com: "Jessica has always had issues with junk food." The 5-foot-3 'Fashion Star' mentor is rumoured to have enlisted her mother, Tina, and a few friends to do the program "to help keep herself in check," according to the insider. Jessica, who plans to breast-feed through July, also ditched her beloved high-calorie margaritas, claims the close source. ...

Los Angeles , July 15 ( IANS ) Singer Jessica Simpson gained 70 pounds during her pregnancy. The 32-year-old had her first weigh-in a few weeks after giving birth to daughter Maxwell May 1. She has become a spokesperson for the Weight Watchers brand and signed a deal for $4 million to shed the excess weight. Her contract requires a 20 to 30 pound loss by the end of August or she will reportedly not receive the agreed amount. "Jessica has always had issues with junk food," femalefirst.co.uk quoted a friend as saying. The friend adds Simpson has enlisted her mother, Tina, and a few friends to do the program to help keep herself in check.

Jessica Simpson gained 70 pounds during her pregnancy. The singer, actress and fashion designer piled on the weight while she was carrying her daughter with fianc Eric Johnson, Maxwell. Apparently Jessica - who has become a spokesperson for the Weight Watchers brand - had her first weigh in a few weeks after giving birth on May 1. The 32-year-old star signed a deal for $4 million to shed the excess weight as face of the company. Her contract requires a 20 to 30 pound loss by the end of August or she will reportedly not receive the agreed amount. A friend of the ambassador told website UsMagazine.com, 'Jessica has always had issues with junk food.' The 5-foot-3 'Fashion Star' mentor is rumoured to have enlisted her mother, Tina, and a few friends to do the program 'to help keep herself in check,' according to the insider. Jessica, who plans to breast-feed through July, also ditched her beloved high-calorie margaritas, claims the close source. The insider added ab...

Los Angeles , July 15 ( IANS ) Singer Jessica Simpson gained 70 pounds during her pregnancy. The 32-year-old had her first weigh-in a few weeks after giving birth to daughter Maxwell May 1. She has become a spokesperson for the Weight Watchers brand and signed a deal for $4 million to shed the excess weight. Her contract requires a 20 to 30 pound loss by the end of August or she will reportedly not receive the agreed amount. "Jessica has always had issues with junk food," femalefirst.co.uk quoted a friend as saying. The friend adds Simpson has enlisted her mother, Tina, and a few friends to do the program to help keep herself in check.

Jessica Simpson gained 70 pounds during her pregnancy. The singer, actress and fashion designer piled on the weight while she was carrying her daughter with fianc Eric Johnson, Maxwell. Apparently Jessica - who has become a spokesperson for the Weight Watchers brand - had her first weigh in a few weeks after giving birth on May 1. The 32-year-old star signed a deal for $4 million to shed the excess weight as face of the company. Her contract requires a 20 to 30 pound loss by the end of August or she will reportedly not receive the agreed amount. A friend of the ambassador told website UsMagazine.com: Jessica has always had issues with junk food. The 5-foot-3 Fashion Star mentor is rumored to have enlisted her mother, Tina, and a few friends to do the program to help keep herself in check, according to the insider. Jessica, who plans to breast-feed through July, also ditched her beloved high-calorie margaritas, claims the close source. The insider added about her healthy new diet regime...

Jessica Simpson gained 70 pounds during her pregnancy. The singer, actress and fashion designer piled on the weight while she was carrying her daughter with fianc Eric Johnson, Maxwell. Apparently Jessica - who has become a spokesperson for the Weight Watchers brand - had her first weigh in a few weeks after giving birth on May 1. The 32-year-old star signed a deal for $4 million to shed the excess weight as face of the company. Her contract requires a 20 to 30 pound loss by the end of August or she will reportedly not receive the agreed amount. A friend of the ambassador told website UsMagazine.com, 'Jessica has always had issues with junk food.' The 5-foot-3 'Fashion Star' mentor is rumoured to have enlisted her mother, Tina, and a few friends to do the program 'to help keep herself in check,' according to the insider. Jessica, who plans to breast-feed through July, also ditched her beloved high-calorie margaritas, claims the close source. The insider added ab...

Jessica Simpson gained 70 pounds during her pregnancy. The singer, actress and fashion designer piled on the weight while she was carrying her daughter with fianc Eric Johnson, Maxwell. Apparently Jessica - who has become a spokesperson for the Weight Watchers brand - had her first weigh in a few weeks after giving birth on May 1. The 32-year-old star signed a deal for $4 million to shed the excess weight as face of the company. Her contract requires a 20 to 30 pound loss by the end of August or she will reportedly not receive the agreed amount. A friend of the ambassador told website UsMagazine.com: Jessica has always had issues with junk food. The 5-foot-3 Fashion Star mentor is rumored to have enlisted her mother, Tina, and a few friends to do the program to help keep herself in check, according to the insider. Jessica, who plans to breast-feed through July, also ditched her beloved high-calorie margaritas, claims the close source. The insider added about her healthy new diet regime...

People News Jul 14, 2012, 4:01 GMT Jessica Simpson gained 70 pounds during pregnancy Jessica Simpson gained 70 pounds during her pregnancy. The singer, actress and fashion designer piled on the weight while she was carrying her daughter with fianc Eric Johnson, Maxwell. Apparently Jessica - who has become a spokesperson for the Weight Watchers brand - had her first weigh in a few weeks after giving birth on May 1. The 32-year-old star signed a deal for $4 million to shed the excess weight as face of the company. Her contract requires a 20 to 30 pound loss by the end of August or she will reportedly not receive the agreed amount. A friend of the ambassador told website UsMagazine.com: 'Jessica has always had issues with junk food.' The 5-foot-3 'Fashion Star' mentor is rumoured to have enlisted her mother, Tina, and a few friends to do the program 'to help keep herself in check,' according to the insider. Jessica, who plans to breast-feed through July, also ditch...

Jessica Simpson is seen sporting fitness gear after a workout in Los Angeles. Simpson gave birth to her first child, a daughter named Maxwell on May 1, 2012. Credit: PacificCoastNews.com The scale has spoken -- and it doesn't have good news for Jessica Simpson . A source tells Us Weekly the new mom learned at her first Weight Watchers weigh-in -- a few weeks after the May 1 birth of daughter Maxwell -- she had gained 70 pounds. Luckily, the spokesperson, 32, has $4 million worth of motivation to shed them. PHOTOS: Jessica Simpson's maternity style Her contract requires a 20- to 30-pound loss by the end of August or no payday, says a source. But it won't be easy. "Jessica has always had issues with junk food," says a Simpson pal. So the 5-foot-3 fashion mogul has called in reinforcements: She enlisted her mom, Tina , and a few pals to do the program "to help keep herself in check," says the insider. PHOTOS: Jessica Simpson's greatest loves, past an...

Jessica Simpson is right to prioritise her newborn daughter over losing baby weight, says Kendra Wilkinson. The reality TV star has slammed those who criticised Jessicas weight gain during her pregnancy. Jessica gave birth to her first child, daughter Maxwell, just over two months ago and has signed a lucrative deal with Weight Watchers to lose the pregnancy pounds slowly and healthily. "That just breaks my heart," Kendra told Yahoo! OMG about the backlash the new mother has faced. "I feel for her. I was in the same boat. People just need to mind their own business. "That's a woman who just gave birth. Her first priority right now is her child. Her first priority is not losing the weight. You should be proud of her for that. Kendra added that Jessica should be commended for caring about her daughter first and foremost, as nature intended. A mother herself, she claims many people simply leave their children with a hired help so they can focus on getting back into...

Jessica Simpson celebrated her 32nd birthday with a backyard dinner party at her LA home on Tuesday. And amidst reports she's signed a multi-million dollar deal with Weight Watchers to slim down, the menu sounds a bit too tempting. "After guests dined on gnocchi with brown butter sage and pappardelle with yellow tomato sauce, everyone dug into short ribs with basil pesto pecorino and chili and pan-seared snapper," People reports of the party. "And in lieu of a traditional birthday cake, guests were served mini s'mores, pudding pies in mini mason jars and banana brown betties with ginger snap crumble for dessert." WireImage for Jessica Simpson Co Jessica Simpson. Simpson tweeted last month, "Just so everyone knows...Weight Watchers hasn't put ANY pressure on me! I'm trying to be as healthy as I can be for myself and I feel great!" The pop diva and fashion mogul told People in a cover story after giving birth in May, "I'm less concer...

Jessica Simpson is reportedly struggling to lose the 70lbs that she gained during her recent pregnancy with daughter Maxwell Drew, and now Kendra Wilkinson has said that everyone needs to mind their own business. The 27-year-old has admitted that she can relate to the baby weight struggle, after she gave birth to her son Hank Jr. Talking to Yahoo! OMG , Kendra said: "That just breaks my heart. I feel for her. I was in the same boat. People just need to mind their own business. That's a woman who just gave birth." But Kendra shouldn't feel too sorry for Jess, who has reportedly signed a $4 million contract with Weight Watchers to become a spokesperson. But the former Playmate reckons that fans should be proud that the 32-year-old's first concern is being a parent to her daughter. "Her first priority right now is her child. Her first priority is not losing the weight. You should be proud of her for that," Kendra said. "A lot of people just dump their ...

People News Jul 12, 2012, 1:01 GMT Jessica Simpson celebrated her 32nd birthday Jessica Simpson's baby girl made a short appearance in a designer dress at her birthday party. Jessica - who became a first-time mother to Maxwell Drew on May 1 - enjoyed her 32nd birthday on Tuesday (09.07.12) during a backyard dinner party with fiance Eric Johnson. A source told website People.com: 'Jessica was in heaven because she was celebrating for the first time as a mum! And Maxwell got to make a short appearance in her Fendi white dress. Eric made a wonderful toast.' Party guests included Jessica's parents, her sister Ashlee Simpson, Ashlee's son Bronx, and her best friend Cacee Cobb. Rachel Ashwell of Rachel Ashwell Shabby Chic Couture designed the party decor, complete with vintage china, tons of candles, fresh flowers and a chandelier above the star's covered swimming pool. Despite being on a strict diet regime as part of her role as a Weight Watchers ambassador, Jessica ...

Jessica Simpson Justin Campbell/BuzzFoto Like many new moms, Jessica Simpson has been commemorating all the little milestones that come with having a baby since welcoming her daughter , Maxwell Drew, on May 1 . But on Tuesday night, Simpson was the cause for celebration, at a backyard dinner party held at her L.A. home in honor of her 32nd birthday. "Jessica was in heaven because she was celebrating for the first time as a mom!" a friend of the fashion mogul tells PEOPLE. "And Maxwell got to make a short appearance in her Fendi white dress." "Eric made a wonderful toast," added the friend. Party guests included Simpson's parents, her sister Ashlee Simpson , Ashlee's son Bronx, and Simpson's longtime pal Cacee Cobb. Rachel Ashwell of Rachel Ashwell Shabby Chic Couture designed the party decor, replete with vintage china, tons of candles, fresh flowers and a chandelier above the star's (covered!) swimming pool. After guests dined on gnocchi...

Jessica Simpson, Eric Johnson, and Maxwell Johnson on July 4, 2012. Credit: Twitter/Supplied by XPOSUREPHOTOS.COM Never too old for a birthday party! Jessica Simpson turned 32 on Tuesday and celebrated her big day with loved ones. A source tells Us Weekly that Simpson enjoyed a birthday lunch at Polo Lounge in Los Angeles with fiance Eric Johnson, their two-month-old daughter Maxwell Drew Johnson and close girlfriends. PHOTOS: Jessica's body evolution The group popped some champagne and dined in a covered outdoor patio. They even sang Simpson "Happy Birthday." The source tells Us, "There was a lot of laughter coming from the table and everyone looked very joyous." Amongst the attendees was Simpson's former assistant and Maxwell's godmother, Cacee Cobb. Cobb tweeted Tuesday, "Happy Birthday Jessica Simpson! I love you with all my heart." PHOTOS: Jessica's maternity style The new mom wore a long flowy dress with long sleeves and big sung...

Retna/Pacific Coast News/WENN/Getty Images By Radar Staff Happy birthday Jessica Simpson ! The new mom, who is celebrating her 32nd on Tuesday, has been in the public eye for more than a decade. Gaining fame in 1999 as a pop singer, Jessicas career, personal life and body have undergone dramatic changes over the years and RadarOnline.com is honoring the blonde beauty on her special day with photos of her transformation from then to now. PHOTOS: Jessica Simpsons Changing Look Over The Years Getting signed to Colombia Records by Tommy Mottola when she was only 16 years old, Simpsons debut album hit the charts in 1999 when she was 19, making her an overnight success. After meeting Nick Lachey while recording her album, the hot-bodied blonde, who has insisted that she was a virgin until her wedding night, started dating the 98 Degrees star. PHOTOS: Jessica Simpson Shows Off Her Post-Preggers Curves In Spandex Though the two briefly split while Simpson was recording her follow-up albu...

JessicaSimpsonFeature We wish the singer, actress and new mom a very happy birthday! Jessica Simpson , you won us over with your amazing voice and your great sense of humor. From having hit songs to creating a successful empire, you have many reasons to celebrate! Enjoy your first birthday as a new mother and celebrate with your fiance Eric Johnson and daughter Maxwell ! Happy birthday, Jessica Simpson! With a tender loving Cancer Sun, its no wonder you wanted to apply your vocal cords to some heartfelt country lyrics. Youve also made it clear with your foray into TV that youre no stranger to ambition, and that you enjoy expanding your image. During the coming year, however, youll have to make it abundantly clear whos in control of your career, as you may feel under the thumb of some powerful forces while still having to smile prettily for the camera. Read Astrology.com for more details! Get more from Hollywoodlife.com : Follow us on Twitter , Facebook , Newsletter